Royal Shakespeare Company + Google + *Midsummer Nights Dreaming*

Tip-off in the UK Guardian:

Midsummer Night's Dreaming: the RSC takes a smattering of Google fairy dust An internet production of Shakespeare's classic comedy is not so much the RSC dumbing down as Google flaunting its cultural credentials – and that can only be a good thing

 As I write, news is coming in of a collaboration between the Royal Shakespeare Company and Google, titled Midsummer Night's Dreaming. This digitally inspired event promises to take "reinterpretation" to a new level. If I've understood the publicity, people all over the world will be able to go online to join the RSC live as they and Google+ present a one-off digital theatre project riffing on Shakespeare's text. Audiences will be able to watch scenes from the play on the web on the weekend of June 21-23, with additional events taking place in Stratford-upon-Avon on the Sunday. According to the press release, "the story will also be reported as it happens, by new characters created by a group of commissioned artists, and shared through the internet".

There's a trailer video on both the Guardian and the Royal Shakespeare Company sites.